First Impressions / Review: 100% Pure Maracuja Oil Air Cushion Foundation

I attended 100% Pure's launch party for their new foundation and was gifted the foundation to take home and try. Here's a first look at it!

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100% Pure Maracuja Oil Air Cushion Foundation*

Weightless foundation gives you a flawless complexion with a silky finish.

All Natural | Vegan | Cruelty-free

Price: $48.00
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100% Pure Maracuja Oil Air Cushion Foundation | Ingredients

Maracuja Oil? Air Cushion?

I had to do some research. Maracuja is another word for passion fruit, so this foundation is infused with passion fruit oil, which gives it a hydrating quality. Air cushion foundations are an emerging trend which began in Asia. Much like BB Creams, they provide multiple functions, light coverage, and a natural look.

Along with maracuja oil, the ingredients list has tons of other fruits and foods, as usual (100% Pure makes fruit pigmented makeup). Titanium and Zinc are active ingredients which provide SPF 20, according to the website.

100% Pure Maracuja Oil Air Cushion Foundation

The foundation comes in a sleek metal compact. There are two tiers to it - the sponge puff and the cushion where the liquid comes out. You press the puff onto the cushion to saturate it and then dab it on your face. It's probably not a good idea to use this with a normal brush because I think that would damage the cushion.

100% Pure Maracuja Oil Air Cushion Foundation Refill

<--- Refills for the compact are also available for $39.

100% Pure Maracuja Oil Air Cushion Foundation

If you like tinted moisturizers and other sheer coverage type products, I think you'll love this foundation! You can kinda think of it as a tinted moisturizer in a compact. The Maracuja Foundation feels very lightweight and has the texture of a moisturizer. When I first put it on, it felt like a lotion waiting to be absorbed and then that feeling dissipated and I was left with smooth, comfortable skin. I don't bother with foundation most of the time because I hate the feeling of it so this makes me happy!

100% Pure Maracuja Oil Air Cushion Foundation

Coverage-wise, it's enough to even out redness and smooth out pores, but not much else. It also gives a fresh, dewy finish that's not cakey. There's no discernible scent to the product. As for lasting power, it seems to hold up pretty well, but I'll report more on this later when I've had a chance to test it out more rigorously.

Final Thoughts

on Maracuja Oil - This foundation is certainly moisturizing. I'm not sure if it's the maracuja oil exactly, but there's something good going on. This isn't enough to make me want to buy a product for the fact of having maracuja oil in it, but it'll be on my radar now!

on Air Cushion Foundations - I haven't tested out enough foundations to know whether this application method is a gimmick or whether the same results can be had in a simpler way, but I don't really care. Pressing liquid in a compact is fun, especially when it's a pink metallic compact.

on 100% Pure's combo of the two - Although I'll need to find a good concealer to pair with this for my desired coverage, I'm very pleased with how this foundation looks and feels. It's expensive, but it's a high quality product.

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